{"id":9860,"date":"2023-02-27T15:28:21","date_gmt":"2023-02-27T13:28:21","guid":{"rendered":"https:\/\/ssrei.ch\/shortcut-la-durabilite-exige-des-processus-structures\/"},"modified":"2023-02-28T10:30:06","modified_gmt":"2023-02-28T08:30:06","slug":"shortcut-la-durabilite-exige-des-processus-structures","status":"publish","type":"post","link":"https:\/\/ssrei.ch\/fr\/shortcut-la-durabilite-exige-des-processus-structures\/","title":{"rendered":"Shortcut : La durabilit\u00e9 exige des processus structur\u00e9s"},"content":{"rendered":"
Le d\u00e9veloppement durable d\u2019un portefeuille immobilier devrait s\u2019orienter vers un processus clairement structur\u00e9. Il existe \u00e0 cet effet des normes avec des contenus diff\u00e9rents. L\u2019instrument le plus appropri\u00e9 d\u00e9pend de la strat\u00e9gie, mais aussi du type de portefeuille.<\/h5>\n

L\u2019orientation durable du parc immobilier r\u00e9sulte d\u2019une part de la pression politique, mais devrait \u00e9galement \u00eatre encourag\u00e9e dans son propre int\u00e9r\u00eat – la durabilit\u00e9 et la valeur intrins\u00e8que sont en effet directement li\u00e9es. Pour ce faire, le march\u00e9 dispose de divers instruments et normes. Or, il n\u2019est pas rare que ceux-ci soient utilis\u00e9s de mani\u00e8re non coordonn\u00e9e et sans r\u00e9f\u00e9rence strat\u00e9gique.<\/p>\n

Le choix de la norme r\u00e9sulte de la strat\u00e9gie<\/h5>\n

Tout commence par un accord sur une strat\u00e9gie de durabilit\u00e9. Il s\u2019agit de d\u00e9terminer l\u2019orientation du portefeuille en particulier et de l\u2019entreprise dans son ensemble.<\/p>\n

L\u2019accent est-il mis uniquement sur l\u2019optimisation de l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique (E), les besoins des utilisateurs doivent-ils \u00e9galement \u00eatre pris en compte (ES) ou vise-t-on une approche globale de tous les th\u00e8mes environnementaux, sociaux et \u00e9conomiques (EES)\u2009? Faut-il donc mettre en place un syst\u00e8me de gestion de l\u2019\u00e9nergie (E) ou un syst\u00e8me de gestion immobili\u00e8re plus large (ES), ou vise-t-on l\u2019orientation durable de l\u2019ensemble de l\u2019entreprise (ESG)\u2009?<\/p>\n

La strat\u00e9gie de durabilit\u00e9 constitue la superstructure, le syst\u00e8me de gestion le fondement du d\u00e9veloppement du portefeuille. Sans strat\u00e9gie, pas d\u2019orientation claire\u2009; sans syst\u00e8me de gestion, pas de progr\u00e8s fiable et continu. Le r\u00e9sultat de cette prise de d\u00e9cision strat\u00e9gique conduit ensuite au choix de la norme appropri\u00e9e.<\/p>\n

\"\"<\/a><\/p>\n

Illustration : Aper\u00e7u des normes les plus courantes appliqu\u00e9es en Suisse (sans pr\u00e9tendre \u00e0 l’exhaustivit\u00e9).<\/span><\/p>\n

Si le propri\u00e9taire poursuit l\u2019objectif strat\u00e9gique de rendre son parc immobilier performant d\u2019un point de vue \u00e9nerg\u00e9tique, le CECB\/CECB Plus est, par exemple, appropri\u00e9. Mais si l\u2019on souhaite orienter son portefeuille de mani\u00e8re globale et durable, on dispose avec le SSREI de l\u2019instrument adapt\u00e9.<\/p>\n

Des processus structur\u00e9s pour prendre des d\u00e9cisions \u00e9clair\u00e9es et \u00e9viter les doublons<\/h5>\n

Une fois l\u2019orientation strat\u00e9gique d\u00e9termin\u00e9e et la norme appropri\u00e9e d\u00e9finie, l\u2019analyse des biens immobiliers existants peut s\u2019effectuer pour obtenir une image de la qualit\u00e9 actuelle du parc immobilier. La strat\u00e9gie de portefeuille est d\u00e9finie sur cette base. Celle-ci comprend des investissements, des d\u00e9sinvestissements, des r\u00e9novations ainsi que des mesures r\u00e9alisables \u00e0 court terme.<\/p>\n

Nous constatons que les proc\u00e9dures se d\u00e9roulent souvent \u00e0 l\u2019oppos\u00e9 de cette logique de processus : Le choix des instruments et l\u2019analyse des biens immobiliers existants s\u2019effectuent avant la d\u00e9finition de la strat\u00e9gie proprement dite, ou des mesures sont prises en fonction des opportunit\u00e9s de la situation, sans les coordonner avec la strat\u00e9gie globale, ce qui peut entra\u00eener le risque de double emploi.<\/p>\n

En fonction de la taille du portefeuille et du propri\u00e9taire, il s\u2019agit d\u2019\u00e9valuer la strat\u00e9gie qui est adapt\u00e9e au march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le d\u00e9veloppement durable d\u2019un portefeuille immobilier devrait s\u2019orienter vers un processus clairement structur\u00e9. Il existe \u00e0 cet effet des normes avec des contenus diff\u00e9rents. L\u2019instrument le plus appropri\u00e9 d\u00e9pend de la strat\u00e9gie, mais aussi du type de portefeuille. L\u2019orientation durable du parc immobilier r\u00e9sulte d\u2019une part de la pression politique, mais devrait \u00e9galement \u00eatre encourag\u00e9e…<\/p>\n","protected":false},"author":5,"featured_media":9849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-9860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nShortcut : La durabilit\u00e9 exige des processus structur\u00e9s - SSREI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssrei.ch\/fr\/shortcut-la-durabilite-exige-des-processus-structures\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shortcut : La durabilit\u00e9 exige des processus structur\u00e9s - SSREI\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9veloppement durable d\u2019un portefeuille immobilier devrait s\u2019orienter vers un processus clairement structur\u00e9. Il existe \u00e0 cet effet des normes avec des contenus diff\u00e9rents. L\u2019instrument le plus appropri\u00e9 d\u00e9pend de la strat\u00e9gie, mais aussi du type de portefeuille. 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